Simplifying the conference experience.



Ghost Note, a creative agency, conceived of Journeyman when they encountered the difficulties in managing conference content, communications & logistics. The directive in the brief was to create a tool for organizers & attendees that made conference content management simple. In the first client meeting, the needs of conference attendee was emphasized as central to the application.


A comprehensive conference management tool for organizers & attendees for mobile, web & tablet

My Role:

My parter and I collaborated on the research, interviewing and ideation of Journeyman. After the first round of concept sketching we created a stylesheet, then divided up the prototyping; I managed the Journeyman attendee application, while my partner managed the Journeyman organizer application. 


Two and a half weeks.


How it Works

Meet Andy...

Andy is a conference attendee who's interested in networking with people but has trouble finding his way around because the signage isn't clear.

Meet Andrea...

Andrea is a conference organizer who has trouble keeping track of all the changes and is frustrated by needing to juggle multiple tools to get the work done.

Client Response

"We were only thinking about one narrow angle of this [the application] which was the attendee side. In our conversation you pressed for the organizer part of it and I appreciate this so much."

Research & Discovery

Attendee App

Organizer Tool

"It’s just amazing, the level of thought that went into the process." 


In order for us to solve the most critical problem for the end user, we needed to understand the process, challenges and opportunities in planning and attending a conference. We approached this in two ways - interviewing people who had planned, attended or presented at events, and researching tools that people use in event planning. 

Competitive Analysis

We wanted to understand the current tools that event planners & attendees were using to ensure that we were not duplicating something that already existed, but also to learn best practices.



Making Connections

The research & interview findings indicated that providing the conference organizer with a comprehensive planning tool would create a seamless conference experience for the attendee


To understand & organize the interdependencies of the conference experience, we identified the steps an organizer, attendee & presenter needs to complete and organized them into time categories of before, during & after the conference. 

This confirmed that the majority of work falls to the organizer prior to the conference. And, confirmed that our task was to design a solution that transformed the complexities of conference planning into an easy, streamlined process for the organizer that then fed to the attendee.  


To focus and humanize the data we collected from our interviews, we created personas. We chose to represent a conference organizer, attendee & presenter as they represented the range of people who would use the Journeyman applications.



Client Collaboration

The two objectives for our next client meeting, were to 1) communicate our findings around the conference organizer workload and their need for a comprehensive tool to create a smooth attendee experience, and 2) create a shared focus for how the attendee side of the application might flow as the client had emphasized a desire for simplicity in the application. 



Visualizing & Testing


Building on the ideas generated in our research & the client design studio, my partner and I held another design studio to further flesh out the application. We decided to build both the attended and organizer side of the application and use that to demonstrate the importance of  a comprehensive conference tool. We sketched and tested a paper prototype and made changes to the sketch based on the feedback.



Usability Testing

After completing the first draft of the digital prototypes, we went into multiple rounds of usability testing.




Thinking Ahead

The Journeyman organizer & attendee application encompasses the essential elements for resolving the challenges we found in our research. Thinking ahead for Journeyman.....