Making home energy savings simple.



An Innovation Lab for USA Today around building community and helping people understand complex issues through interactive storytelling.


We had four days to generate and protoype our concept. On the fifth day we pitched our ideas to USA Today.


WeReport, a crowd-sourced, location-based, neighborhood-focused news application for mobile and web. WeReport empowers people to quickly document, share, verify and read local news.

UX Designer and project manager for a team of three web development students. I prototyped the mobile app, while they built the web application.

My Role:


4 days

How it Works

Adam is a new Opower Home customer who is using the site for the first time.

Meet Adam...

"My partner lost his job and we need to cut back on expenses, but I don't know where to start."

WeReport App




Day 1


The directive for Day 1 was to decide on a concept and sketch the first prototype. Under normal circumstances, I would have researched our concept and conducted interviews or surveys to understand the needs & pain points, but the focus of the Innovation Lab was speed so we immediately launched into brainstoming.


The next step was to translate the process steps into interface sketches. Design Studio was a new concept for the web developers so I explained how the collective sketching process is useful for quickly generating creative ideas from different points of view.

***insert text about difference in design studio



The success of the “Wish You Were Here" depended on it being accessible in a mobile format, but this extended beyond the web developer’s current skill set. To resolve this, we decided to build parallel versions - a website that fit within the skill constraints of the developers and a partner app that reflected the necessary mobile functionality.

Building & Testing 


"The Big Pivot"


At the end of day one, I sketched a paper prototype from the ideas generated in the design studio and did a couple rounds of testing for the site concept and interface.


The result of our brainstorm was a WeReport, a crowd-sourced, neighborhood-focused news application for mobile and web.



Defining the Path

Combining the Opower Home goals with Adam’s needs and pain points, we created a narrative for how a user would walk through the Opower website & app.



Visualizing & Testing


Once we had established the elements we were going to focus on for the prototype, we sketched ideas for the website and app. Then, keeping in mind our persona Adam's needs, we compared our work and decided on a direction for the interface.




We formalized the paper sketches and started testing the website and app with utility customers to understand what worked well and what was challenging.  




Thinking Ahead

Our prototype focused on the initial customer engagement for Opower Home through gathering of customer's energy use data and tips on how to save money. Thinking about the next steps for Opower....



Let's Talk!